Visibility strategies – online marketing: landing page and PPC

Visibility strategies – online marketing: landing page and PPC
Publication date:
It takes approx. 5 minutes to read this article

Visibility strategies are some of the most important parts of your marketing strategy, as they help you find new customers and keep them coming back to you again and again. One such visibility strategy that is particularly effective involves creating landing pages and using pay-per-click advertising, or PPC. This article will give you an overview of both strategies to help you determine if either would work well in your own business.

When to use paid advertising?

Paid advertising is a great way to get your brand in front of new people who may not have heard of you before. It can be especially effective when you’re first starting out, as it can help you get your foot in the door with potential customers. However, it’s important to use paid advertising judiciously, as it can quickly eat up your budget if you’re not careful. A good rule of thumb is to start slow and ramp up your budget as you see results. You’ll also want to consider the type of customer you want to attract. If you’re looking for high-quality leads, then expensive campaigns might make sense for you, but if your goal is to grow brand awareness, then cheaper options might work better.

What is a landing page?

A landing page is a web page that allows you to capture a visitor’s contact information through a lead capture form. Typically, a landing page is used in conjunction with an advertising campaign, such as Google AdWords, to increase conversions and leads for a product or service. It can also be used to promote a specific offer.


  • Lead Generation – what matters here is the time in which we obtain the desired data from customers. These are mainly pages leading to forms or registration on a given page.
  • Click Through – in this case, we focus on the effect. We want to persuade the client to go to the target page. So we leave some information as encouragement.
  • Sales landing page -purpose: sale. A purchase transaction is carried out on this page. E-commerce sites are the first to use them.
  • Coming Soon -we leave a sneak peak on this page. We are just planning to enter the market, so we are already making our mark, which will arouse the interest of a potential recipient.

When should I use it?

You should use a visibility strategy when you want to increase your online presence and reach more potential customers. A well-executed visibility strategy can help you attract new visitors to your website, generate leads, and boost sales.

Landing pages foundations

Regardless of the type that we choose for our needs, remember about:

  • attractive interface,
  • legible UX and UI,
  • accessible content structure,
  • call to action incentive.

The website must be functional. If it loads too slowly or becomes unreadable, we are in for a fiasco. However, you have to get attention. A potential customer must immediately spot an interesting element that will convince him to take advantage of the offer. Additionally, you cannot forget about mobile devices.

What is Pay Per Click?

PPC is an advertising model in which businesses can display ads on search engine results pages. Ads are displayed based on keywords that users enter into the search bar, and businesses only pay when their ad is clicked. Because PPC campaigns have a targeted audience, they often result in higher conversion rates than traditional forms of marketing. 

When to use paid advertising?

  • When we are just entering the e-commerce market,
  • If our activities are local,
  • We use seasonal advertisements or offer promotions,
  • Before starting the positioning of the page itself.

Pros and cons

There are a lot of advantages that come with using PPC for your business. For one, it is a very effective way to reach your target market. Additionally, it is a great way to measure the effectiveness of your marketing campaigns. Additionally, PPC can be very cost-effective, as you only pay when someone clicks on your ad. However, there are also some disadvantages to consider. For one, if not done correctly, it can be very expensive. 

Start your campaign with SEO agency

Optimization and positioning is one of the most important aspects of online marketing, and it should be your first step when starting a new campaign. A Cork SEO expert will help you optimize your website for the search engines, so that you can get the most visibility for your products or services. Landing pages are another great way to increase your visibility online. A well-designed landing page can capture leads and convert them into customers.

Wrapping up

Remember that SEO activities and the use of PPC or landing page advertising should go hand in hand. You have to be goal-oriented, and Wicklow SEO agency will help you with that. If you’re not happy with your website’s current position in the search engine results pages, it might be time to invest in some visibility strategies.


Add comment

Your email address will not be published. Required fields are marked *