Website positioning is of great importance when it comes to business issues and the desire to attract new customers. It is mainly about the stores, which base their activity mostly on the development of the Internet, but not only. The principle is very simple – the more interest a store’s website will enjoy, the more people will learn about its existence and decide to buy its products or services. In this case, is it worth trying to position your website on your own or better to outsource this task to a professional?
Website positioning is about making your website appear as high as possible in the search results. Nowadays you can find many companies dealing with this issue professionally. Unfortunately, the cost of such a service is not affordable for everyone, especially for people who are just starting their own business. Besides, despite hiring the best professionals, there is always a risk that the result will be disappointing. In addition, there is no way to determine the exact time needed to see the first benefits of the service.
For this reason, many people consider doing it on their own. It is of course possible to position your website on your own, especially since the Internet is full of all kinds of freely available guides. However, it is worth noting that it requires a huge amount of time and, contrary to appearances, also financial outlays – maybe smaller, but some. I don’t think you need to explain to anyone that since the positioning done by a specialist does not guarantee success, then such independence even more. However, there are situations when it is worth taking the risk and trying your own strength.
First of all, when the competition is small. This may depend on a niche product or service performed in an area where there are not many similar companies. For example, running a hairdressing salon in a small town, where it is the only place of this type in the area, it will be much easier to promote it, than the same salon located in Krakow, where there are dozens of them. Having atypical, rare assortment unavailable in the competition – the matter looks similar. In this type of cases investing in the help of specialists is unnecessary.
Regardless of whether the website is to be positioned on your own or with the help of a specialist, it is worth knowing at least the basics regarding this issue. This gives you the opportunity to set specific requirements and additional action on your own. There are several basic actions that affect the positioning of the website, which should always be taken care of.
First of all, you should create your website a free Google business card, which will help to find the company to interested customers. In the texts placed on the page must be as many as possible typical phrases that are most often typed into the search engine. These include for example: “best hairdresser”, “where to go to hairdresser”, or “cheap hairdresser”. This way, your website will be closer to the top of the list sooner. Naturally, your website has to be clear, intuitive and easy to read so that your customers want to stay longer. It is necessary to take care of its “menu”, which will make it easier for users to surf.
main photo: unsplash.com/Myriam Jessier