How do shipping options influence conversion?

How do shipping options influence conversion?
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Shipping options are a very important part of the buying process. It can make or break your conversion rate, especially if you are selling online. 

Let’s take a look at how shipping options influence conversion:

Clear shipping details

The next step is to make sure customers are aware of their shipping options. There are a few ways you can do this:

  • Offer a tracking number and estimated delivery date. While it may seem obvious, many sites don’t offer either. If your customers have no idea when their item(s) will arrive, they’ll be less likely to buy from you—and who knows how long those items will sit in their shopping carts?
  • Make returns easy. If a customer orders something from you, but decides she doesn’t want it after all, she’ll be disappointed if there’s no way for her to send back the item in exchange for store credit or refund. 

Delivering the product via email

When a customer makes a purchase on your site and chooses to ship the product via email, you’re offering them the convenience of receiving their order immediately after paying for it.

It doesn’t cost anything extra for you to offer this option, either. It only requires an email address and a PDF file that can be sent off to customers once they have made their purchase.

Free shipping options

Free shipping options are a great way to draw in customers who want to know exactly how much they will end up spending. Free shipping offers can also help buyers feel more comfortable with making a purchase, since they won’t have to worry about paying extra for shipping. Providing free delivery options is an easy way for your business to stand out from the competition and gain new customers. 

A subscription model for your product

A subscription model is a great way to boost your sales and keep your customers coming back. It also gives you a steady stream of revenue every month, which can be especially helpful if you’re just starting out and trying to figure out how much inventory you need.

Some shipping plugins for WooCommerce

Table Rate Shipping for WooCommerce

Table Rate shipping pricing works like this: A customer places an item in his cart and selects “Shipping” as one of his payment methods; He then enters his country and postal code, which prompts a pop-up window with all eligible countries listed along with their respective rates; He selects one of these countries/regions from which he wants his products shipped; That’s it!

The plugin options available include:

  • Shipping rate calculator – choose whether or not customers will be able to calculate their shipping costs before checkout (and if so, how). This option is useful for businesses that use flat rates or discounts based on product categories or items purchased together.
  • Country list order – select which countries are displayed first in the country dropdown list under each shipping method. You can also filter out certain countries if necessary (e.g., if you’re only selling within North America).

Multi-Carrier Shipping Plugin for WooCommerce

Once the plugin is installed, you can configure it by going to Settings > Shipping Methods. Scroll down and click on ‘Add New’ to add a new shipping method.

You can then choose either flat rate or percentage for your shipping method depending on whether you want to charge customers based on their cart value or the weight of their order. If using flat rates, set what each price point will be and keep in mind that if you have multiple items in one order with different weights/prices, these amounts will add up so make sure to account for this!

UPS Shipping Method

WooCommerce UPS Shipping Method is a great plugin that allows you to seamlessly add UPS shipping to your website. It’s one of the best plugins out there because it offers so many features and options, making it both easy-to-use and powerful. The extension can be used with any theme, but we recommend using something like Avada or GeneratePress if you want something clean and minimalist. If you don’t have any experience with coding or WooCommerce at all, Take help from Octolize!

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