How to Create a Text Marketing Plan

How to Create a Text Marketing Plan
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Writing a text marketing plan can seem like a daunting task to someone who’s never done it before, but once you break it down into its component parts, it becomes clear that creating your plan only involves four straightforward steps: defining your target audience, identifying their needs and problems, coming up with creative solutions to these problems, and delivering these solutions using the best text marketing tools available. Here are some suggestions on how to do each of these four things in order to develop the best text marketing plan possible.


A text marketing plan is necessary for any business looking to start or improve their texting campaign. As a business owner, you want to make sure that your customers are getting the most out of every text message they receive from you. You also need to consider how different types of messages will affect customer retention rates, customer engagement levels and customer satisfaction rates. In this blog post, we’ll outline what steps you should take when creating an effective text marketing strategy. 

What is Text Marketing?

Text marketing is the use of short messages, usually sent by text message, to promote one’s business or products. The idea behind it is that people are always on their phones and need little motivation for checking in with their inbox. It’s also an effective way of getting information out quickly and without much effort. Text marketing can be done from your personal phone number or with an app like Hootsuite that can send messages from multiple numbers at once. Once you have chosen your methods, there are a few simple steps you can follow to create an effective text marketing plan.  

Choosing your message is an important first step. You may have different texts for different clients or different times of day, but you should be thinking about one thing: value. Text marketing isn’t about convincing someone that they need your product, it’s about adding value to their lives by solving their problems. If you can come up with an idea that adds value in their life without asking for anything in return, you’re more likely to get a response from them. 

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Why Use Text Marketing?

Text marketing is an excellent way to get in touch with your customers and prospects. And it’s one of the most cost-effective ways you can market your business. You don’t need any fancy equipment or skills, just a phone and some creativity and a profession like’s quick and easy to set up and each text message you send is tailored for the recipient, so there are no wasted messages or time spent crafting content that doesn’t apply. The best part? There’s no limit on how many people you can reach at once, so even if you’ve got a small budget, it doesn’t mean that text marketing isn’t an option for you!

main photo: Goodman

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