Site optimization is important to attract traffic, but if you don’t optimize your site for an international audience, you may be missing out on a lot of potential traffic and sales. You don’t have to be Google to rank highly in international search results, but you will need to know how to optimize your site and content appropriately in order to make it work better with international audiences. Here are tips for optimizing your site for an international audience that will give you the edge you need over the competition.
What is global search engine optimization?
In other words, foreign positioning is a series of methods used by website owners to optimize the functioning of a website for other countries with a wide range of languages. The international SEO services allows the website to appear appropriately in search rankings in the selected languages and locations.
When you start planning your SEO activities, you should consider choosing the right solutions for you. So consider: Do you care more about country or language targeting? Do you want to take advantage of the directory, domain or subdomain? Which CMS will be the most convenient for your client? But this is not everything.
Step 1: Track your position in the ranking
The first step is to identify your international position in search rankings. The Google Analytics tool will help you with this – you can use it to narrow down the results by country and language. To do this, go to your user panel in the “Audience” tab and apply the “Geo” filter. You will then know where your content is visible and whether it has been translated into other languages.
Step 2: Find out who your competitors are
You are not the first and last person to turn to international SEO. That is why it is so important, before you start working on the website, to check what your competitors are doing. A tool such as Site Explorer Ahrefs will help you with this, which allows you to study organic traffic (analysis of competitors ‘keywords), use a blacklink checker (analyze links to competitors’ websites), examine paid traffic (check what ads are being used by competitors and what they are directing traffic to).
Step 3: Find your audience and choose the country
A lot of people think they are going to hop across the border and all of a sudden they’ll have 5 million new customers. The reality is that a majority of international traffic won’t be translating your content as it will be in their native language. Before you do anything else, you need to make sure your site is set up to handle this.
The conquest of the world must, however, begin with a narrowing down to a certain niche. Each country is a different culture, so you have to decide which one you want to start with.Google has now begun leveraging machine learning to better understand the nuanced differences in each country’s web culture, which means that geo-targeting for search engine optimization may be more important than ever before.
Step 4: Choose relevant keywords
Once you’ve done some basic analysis, you can start building your own database of keywords and phrases. Remember that it is on their basis that search engines position your website in terms of potential users’ queries. Remember that what your audience is looking for is high-quality, original content. Matching the language to the users, especially those from other countries, is an extremely difficult task. Therefore, it is recommended that you learn the basics of a different culture and linguistic constructions so that the content you create corresponds in an accessible way to people of other nationalities. Try to avoid machine translation as it can interfere with the quality and integrity of the content.
Step 5: Choose a domain
When trying to implement a global SEO strategy, it is recommended to change the URL structure for each country. This is to inform the search engine that the page is displayed correctly regardless of the location. When creating your website, you need to remember about the correct domain. If you care about international contacts, you should have a “.com” site and then duplicate it on another site.
Step 6: Take advantage of local domains
SEO is all about location, and if you want to get the most out of your online marketing campaigns, it’s important to make sure that you’re looking at a global perspective. Local optimization might be a good start. Locating keywords that are relevant to your country and then finding sites with those keywords can help you rank higher in local search results. Use geo-targeting when creating content. You should ask for help local SEO services Queenstown – they know your new audience, so don;t waste time!
Step 7: Create a responsive webiste
It’s important to make sure your site can be accessed and viewed on mobile devices as well. For example, you’ll want to include headers, menus, buttons, and design elements that are in keeping with the overall experience across different platforms. You’ll also want to consider using fonts that are legible on screens of all sizes, avoiding icons or graphics which might not translate well when shrunk down, and including directional cues such as arrows so people know where they’re going. Finally, keep in mind local variations: content should adapt accordingly depending on which country it is being served to.
Getting your site set up to go global is just one of the ways you can appeal to a diverse audience. Use these tips and explore other posts on the blog if you have any additional questions. It’s time to take that leap! You’ll be surprised at how easy it is once you’ve got all the information laid out in front of you. Happy international SEOing!